Programmatic Digital Activation Lead

Adelphi Group; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom’s agency is seeking an Associate Director to shape digital marketing strategies, plan campaigns, and ensure flawless execution. The role requires ownership of educating junior team members and driving value for clients.

Responsibilities include developing long-term plans, forecasting, budgeting, and presenting plans to clients and teams. Strong analytics, leadership, and multi-project management are essential.

Qualifications

• Advanced understanding of Ad Trafficking and Digital Advertising across social and programmatic platforms.
• Experience working with MS Office products.
• Account management with ability to manage multiple client projects.
• Data analysis in Excel with Pivot Tables and basic statistics.
• Strong leadership, communication, and organizational skills.
• Self-starter able to set goals and report progress.
• Problem solving and attention to detail in a fast-paced environment.

Responsibilities

• Demonstrate strategic insight to develop long term execution plans from client's business objectives and achieve defined KPI's.
• Analyze data to extract actionable insights and relate them to client goals.
• Lead resources, supervise Strategist(s) and Coordinator(s), and manage program execution.
• Present strategic and tactical plans to clients, staff, and internal teams.
• Provide regular insight and training to develop junior team members.
• Facilitate forecasting, budgeting, and pacing, campaign creation and optimization.
• Identify opportunities to expand campaigns based on client objectives.

Skills

Ad Trafficking

MS Office

Account management

Excel data analysis

Leadership

Organizational skills

Self-starter

Problem solving

Tools

DV360

ADSP

Job description

Omnicom’s agency is seeking an Associate Director to shape digital marketing strategies, plan campaigns, and ensure flawless execution. The role requires ownership of educating junior team members and driving value for clients.

Responsibilities include developing long-term plans, forecasting, budgeting, and presenting plans to clients and teams. Strong analytics, leadership, and multi-project management are essential.