Senior Director, Digital Activation & Programmatic Strategy

Omnicom Media; Los Angeles (CA); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom Media in Los Angeles is seeking a Senior Director, Digital Activation to lead day‑to‑day setup and optimization of performance campaigns across major programmatic platforms and to guide the team as the main contact for strategy to improve results.

You will define and execute digital activation strategies, manage budgets and KPIs, and collaborate with Strategy, Analytics and IT to ensure campaigns are poised for success.

Qualifications

• 10+ years in digital media with leadership experience.
• Experience managing programmatic, search and social campaigns.
• Strong knowledge of analytics and measurement.

Responsibilities

• Lead day-to-day setup and optimization of performance campaigns across programmatic platforms.
• Guide the team as the main contact for strategy to improve campaign performance.
• Define, execute and optimize activation strategies and initiatives.
• Oversee budgeting, pacing and KPI alignment across channels.
• Collaborate with Strategy, Analytics and IT to drive results.

Skills

Programmatic activation

Team leadership

Digital marketing strategy

Ad technology stacks

Analytics

Budget management

Campaign optimization

Cross‑functional collaboration

Tools

Google Ads

DV360

Amazon Advertising

Meta Ads

TikTok Ads

Snap Ads

Job description

Omnicom Media in Los Angeles is seeking a Senior Director, Digital Activation to lead day‑to‑day setup and optimization of performance campaigns across major programmatic platforms and to guide the team as the main contact for strategy to improve results.

You will define and execute digital activation strategies, manage budgets and KPIs, and collaborate with Strategy, Analytics and IT to ensure campaigns are poised for success.