Digital Activation Director

Omnicom Media; Los Angeles (CA); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media is seeking a Director of Digital Activation to lead day-to-day digital buys, oversee the programmatic execution across channels, and guide a team to meet pacing, performance, and KPI goals. The role requires strong leadership and hands-on involvement across multiple media channels, with a focus on emerging platforms.

The ideal candidate has 7+ years in programmatic planning/activation and excels in strategic collaboration with clients and internal teams.

Qualifications

• 7+ years of work experience in programmatic execution/planning and activation
• Active optimization of client programmatic strategy to hit micro and macro goals
• Leadership of programmatic team members and daily operations
• Ability to present strategic/tactical plans to clients and internal teams
• Identify and test new programmatic channels and products
• Identify training needs of client and broader teams
• Knowledge of RTB, DSPs, SSPs, ecosystems, and data privacy

Responsibilities

• Develop long-term execution plans from client objectives and achieve KPIs
• Extract insights from data and relate findings to client goals
• Lead and supervise junior team members to plan campaigns
• Present strategic and tactical plans to clients and staff
• Provide regular insight and training to the team
• Forecast, budget, and pace campaigns; create and optimize campaigns
• Identify opportunities to expand campaigns based on client objectives

Skills

Programmatic execution

Team leadership

Data-driven optimization

Digital advertising (search & social)

Forecasting & budgeting

Client communication

RTB & ad tech concepts

Tools

DSP/SSP vetting

Ad tech ecosystems

Data privacy knowledge

Job description

Omnicom Media is seeking a Director of Digital Activation to lead day-to-day digital buys, oversee the programmatic execution across channels, and guide a team to meet pacing, performance, and KPI goals. The role requires strong leadership and hands-on involvement across multiple media channels, with a focus on emerging platforms.

The ideal candidate has 7+ years in programmatic planning/activation and excels in strategic collaboration with clients and internal teams.