Associate Director, Programmatic & Direct Activation

PHDUS PHD Media LLC; United States; On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom seeks an Associate Director of Digital Activation (Programmatic & Direct) to lead a high‑profile financial services account. You will own activation, drive performance, and mentor a team across programmatic and direct channels, with a focus on accuracy and growth. New York office days are required.

You will shape strategy, manage partners, and ensure best practices while advancing full‑funnel activation initiatives and compliance with industry regulations.

Qualifications

• 5+ years of experience in programmatic and/or digital activation.
• Hands‑on keyboard experience with DSPs (Yahoo!, The Trade Desk, DV360, Google Ads).
• Strong understanding of financial advertising regulations, data usage, and compliance considerations.

Responsibilities

• Lead and mentor Programmatic/Direct Investment team members.
• Own end‑to‑end execution of programmatic and direct publisher campaigns.
• Translate client strategy into activation plans and drive platform optimization.

Skills

Programmatic performance marketing

Team leadership

Client communication

Strategy translation

Education

Bachelor’s degree or equivalent

Tools

Yahoo! DSP

The Trade Desk

DV360

Google Ads

Job description

Omnicom seeks an Associate Director of Digital Activation (Programmatic & Direct) to lead a high‑profile financial services account. You will own activation, drive performance, and mentor a team across programmatic and direct channels, with a focus on accuracy and growth. New York office days are required.

You will shape strategy, manage partners, and ensure best practices while advancing full‑funnel activation initiatives and compliance with industry regulations.