Senior Digital Activation Specialist, Programmatic

PHDUS PHD Media LLC; United States; Hybrid; USD 40,000 - 75,000; Full time

Job summary

Omnicom Group in the United States is seeking a Senior Associate, Digital Activation to support development and execution of digital media plans. You will drive pacing, performance, and activation processes across your area of responsibility, rolling up your sleeves to deliver results.

The ideal candidate has 1–2 years in digital buying across multiple channels, strong data skills, and the ability to collaborate with cross-functional teams to optimize campaigns and communicate insights to

Qualifications

• 1–2 years of experience in digital buying and hands-on DSP usage.
• Experience working with large data sets and evaluating data.
• Ability to self-manage, juggle priorities and pay attention to details.
• Excellent written and verbal communication; ability to influence cross-functional teams.
• Strong Microsoft Excel skills and ability to coach others on shortcuts.
• Experience with data visualization tools and campaign workflow tools.

Responsibilities

• Ensure the Digital Activation Process is implemented across programmatic buying.
• Build campaigns and deploy best practices across the campaigns.
• Participate in daily and weekly client communications.
• Coordinate campaign setup, adjustments and performance with Activation team.
• Work with Strategy to understand goals and communicate results to clients.
• Own the campaign creation process.
• Implement BI tools and new data sources and measurement techniques.

Skills

Digital activation

Data analysis

Cross-functional teamwork

Communication skills

Attention to detail

DSPs experience

Tools

Tableau

Prisma

DoubleVerify

Job description

Omnicom Group in the United States is seeking a Senior Associate, Digital Activation to support development and execution of digital media plans. You will drive pacing, performance, and activation processes across your area of responsibility, rolling up your sleeves to deliver results.

The ideal candidate has 1–2 years in digital buying across multiple channels, strong data skills, and the ability to collaborate with cross-functional teams to optimize campaigns and communicate insights to