Senior Digital Activation Lead - Programmatic Growth

Omnicom Media; Los Angeles (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media seeks a Manager of Digital Activation to lead cutting-edge online marketing initiatives. You will deploy and refine programmatic strategies, guiding a small activation team and coordinating with strategy to meet client goals.

Responsibilities include managing budgets, advising on campaign design, and implementing BI tools. You will interact with vendors and clients, ensuring seamless campaign setup and optimization.

Qualifications

• 3+ years of experience in digital programmatic buying.
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Responsibilities

• Implement and improve the Digital Planning & Optimization process across programmatic and direct buying.
• Oversee activation team daily operations.
• Manage budget for campaigns.
• Advise on campaign design and DSP usage objectives.
• Coordinate with activation team for setup and optimization.
• Collaborate with Strategy to meet client goals and report results.
• Lead direct billing and reconciliation for programmatic.
• Implement BI tools and new data sources and capabilities.
• Provide expert consultation to vendors, internal teams, and clients.

Skills

Programmatic buying

Team leadership

Data analysis

Client interaction

MS Excel

Cross-functional collaboration

Budget management

Tools

DoubleVerify

Job description

Omnicom Media seeks a Manager of Digital Activation to lead cutting-edge online marketing initiatives. You will deploy and refine programmatic strategies, guiding a small activation team and coordinating with strategy to meet client goals.

Responsibilities include managing budgets, advising on campaign design, and implementing BI tools. You will interact with vendors and clients, ensuring seamless campaign setup and optimization.