Senior Programmatic Activation Manager

COMUS Comfluence LLC; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media is seeking a Manager of Digital Activation to lead programmatic campaigns and drive data-informed decisions. You will guide the activation team, coordinate with strategy, and ensure campaigns meet performance and viewability targets.

The role requires strong DSP experience, client-facing skills, and the ability to manage budgets across multiple channels. Office-based role with collaborative cross-functional work.

Qualifications

• 3+ years of experience in digital programmatic buying with hands-on DSP experience.
• Experience managing a small team and juggling priorities.
• Experience with multiple media channels and emerging platforms.
• Experience with client-facing interaction.
• Experience handling large data sets and evaluating data.
• Ability to manage costs while exceeding performance and viewability goals.

Responsibilities

• Ensure the Digital Planning & Optimization Process across programmatic and direct buying.
• Oversee day-to-day activation team operations.
• Effectively manage budgets.
• Provide inputs on campaign design and success metrics for DSP use.
• Coordinate with the activation team for efficient campaign setup and optimization.
• Work with Strategy to address client needs and communicate results.
• Direct billing and reconciliation for programmatic.
• Implement BI tools and new data sources and measurement techniques.
• Provide expert consultation to vendors, internal teams, and clients.

Skills

Programmatic buying

Team leadership

Data analysis

Client-facing

MS Excel

DoubleVerify

Tools

The Trade Desk

DV360

Job description

Omnicom Media is seeking a Manager of Digital Activation to lead programmatic campaigns and drive data-informed decisions. You will guide the activation team, coordinate with strategy, and ensure campaigns meet performance and viewability targets.

The role requires strong DSP experience, client-facing skills, and the ability to manage budgets across multiple channels. Office-based role with collaborative cross-functional work.