Associate Director, Digital Activation & Strategy

Omnicom Media; Chicago (IL); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom Media is seeking an Associate Director of Digital Activation to lead day-to-day planning, execute digital buys, optimize pacing and performance, and manage client interactions. The role requires guiding the activation team and ensuring the Digital Activation Process is applied across the responsible area.

A strong candidate will roll up their sleeves, work across multiple media channels, and stay curious about emerging platforms to drive results.

Qualifications

• 5+ years of experience in media planning and expert knowledge of digital buying.
• Experience managing media teams and client relationships.
• Experience working with large data sets and understanding methodologies for evaluating data.
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details.

Responsibilities

• Bring proactivity and leadership to the clients and the team
• Provide excellent client service by being responsive, accountable and detail oriented
• Build sound strategic frameworks that ladder up to client business goals
• Set the tone and strategic direction of the team; built around growth and application of learnings
• Understand and direct multiple user touch points that can influence creative and messaging strategies
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
• Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
• Effectively manage budget
• Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
• Managing the daily, weekly, monthly, quarterly client conversations related to digital media
• Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Overseeing billing and reconciliation process.
• Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Skills

Media planning

Digital buying

Client management

Data analysis

Communication

Cross-functional teamwork

Attention to detail

MS Excel

Campaign strategy

Tools

The Trade Desk

DV360

Prisma

IAS

Job description

Omnicom Media is seeking an Associate Director of Digital Activation to lead day-to-day planning, execute digital buys, optimize pacing and performance, and manage client interactions. The role requires guiding the activation team and ensuring the Digital Activation Process is applied across the responsible area.

A strong candidate will roll up their sleeves, work across multiple media channels, and stay curious about emerging platforms to drive results.