Senior Product Manager, Consumer Loyalty (Remote)

Affirm; Portland (OR); Remote; USD 204,000 - 264,000; Full time

Job summary

Affim is expanding its product leadership to build a consumer loyalty program from the ground up. You will define the vision, measure impact, and sequence features that drive repeat usage across app, checkout and post-purchase experiences.

The role requires launching rewards, modeling costs and funding, and collaborating with Risk, Legal, Finance, and Marketing to ensure compliant, transparent benefits for users nationwide. A strong UX and data-driven mindset are essential.

Qualifications

• 8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks.
• Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent.
• History of launching products from scratch, not just optimizing what already exists.
• Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them.
• Comfortable building the financial model yourself and defending reward cost, funding mix and payback to Finance and leadership.
• Strong UX instincts and a high bar for design.
• Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly.
• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
• Excellent cross-functional leadership, including experience leading without authority.
• AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision.
• Bachelor’s degree in a related field or equivalent practical experience

Responsibilities

• Own the vision and roadmap for Affim’s consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters
• Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase
• Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for Affim every week
• Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member
• Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people
• Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity

Skills

Product management

Consumer mobile apps

Fintech

Loyalty programs

Experiment design

LTV measurement

Cross-functional leadership

SQL/Amplitude

Education

Bachelor’s degree

Tools

Claude Code

Cursor

Amplitude

Job description

Affim is expanding its product leadership to build a consumer loyalty program from the ground up. You will define the vision, measure impact, and sequence features that drive repeat usage across app, checkout and post-purchase experiences.

The role requires launching rewards, modeling costs and funding, and collaborating with Risk, Legal, Finance, and Marketing to ensure compliant, transparent benefits for users nationwide. A strong UX and data-driven mindset are essential.