Senior Product Manager, Loyalty & Growth

Affirm; Raleigh (NC); Remote; USD 204,000 - 264,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Tech setup stipends

Flexible time off

ESPP

Job summary

Affim seeks an experienced Product Manager to own and scale our consumer loyalty program from scratch. You’ll shape earn and burn mechanics, tier design, and redemption surfaces to drive repeat use and clear value at checkout, in app, and after purchase.

You’ll partner with Risk, Credit, Legal, Compliance, Finance, and Marketing to design compliant rewards with transparent disclosures, backed by strong measurement, analytics, and cross-functional leadership in a remote-first environment.

Qualifications

• 8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks.
• Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent.
• History of launching products from scratch, not just optimizing what already exists.
• Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them.
• Comfortable building the financial model yourself and defending reward cost, funding mix and payback to Finance and leadership.

Responsibilities

• Own the vision and roadmap for Affim’s consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters
• Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase
• Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for Affim every week
• Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member
• Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people
• Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity
• AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision

Skills

Product management

Fintech/neo bank experience

Experiment design

Cross-functional leadership

Data literacy

UX design intuition

Remote collaboration

Bachelor’s degree or equivalent

Education

Bachelor’s degree or equivalent practical experience

Tools

SQL

Amplitude

Job description

Affim seeks an experienced Product Manager to own and scale our consumer loyalty program from scratch. You’ll shape earn and burn mechanics, tier design, and redemption surfaces to drive repeat use and clear value at checkout, in app, and after purchase.

You’ll partner with Risk, Credit, Legal, Compliance, Finance, and Marketing to design compliant rewards with transparent disclosures, backed by strong measurement, analytics, and cross-functional leadership in a remote-first environment.