Senior PM – AI-Driven Lead Gen Solutions

TikTok Inc.; San Jose (CA); On-site; USD 186,000 - 295,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Parental leave

Disability insurance

Wellbeing benefits

Job summary

TikTok Inc. in the United States is hiring a Senior Product Manager to build Agentic Lead solutions within TikTok Ads Manager.

You will own the end-to-end lead-generation experience from collection to conversion for priority verticals and drive advertiser growth with AI-enhanced capabilities. Collaborating with cross-functional teams, you will translate advertiser needs into clear requirements, steer product strategy, and iterate on experiences to improve lead quality and cost efficiency in a

Qualifications

• Mandarin proficiency required; English also needed for stakeholders in Mainland China.
• Bachelor's degree or above; 3+ years PM experience preferred.
• Ability to optimize ad delivery strategies and iterate to deliver optimal solutions.

Responsibilities

• Own the strategy, roadmap, and delivery of Agentic Lead industry solutions across priority verticals, tailoring the lead collection to qualification to conversion flow to each vertical's funnel and requirements.
• Bring AI and agent-based capabilities into the lead‑generation experience to improve lead quality and advertiser efficiency. Stay ahead of ad‑tech trends and emerging AI technologies.
• Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans. Design and iterate the client experience.
• Leverage customer feedback, user research, competitor research, and data analytics to identify growth opportunities and continuously improve the lead‑generation experience.
• Collaborate with cross‑functional teams (vertical, ads core, delivery, design, creatives) to define product strategy and set objectives aligned with vertical advertisers' needs.

Skills

Mandarin

English

PM experience

Education

Bachelor's degree or above

Job description

TikTok Inc. in the United States is hiring a Senior Product Manager to build Agentic Lead solutions within TikTok Ads Manager.

You will own the end-to-end lead-generation experience from collection to conversion for priority verticals and drive advertiser growth with AI-enhanced capabilities. Collaborating with cross-functional teams, you will translate advertiser needs into clear requirements, steer product strategy, and iterate on experiences to improve lead quality and cost efficiency in a