AI-Driven Ad Strategy Manager

TikTok Inc.; San Jose (CA); On-site; USD 122,000 - 209,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Wellbeing benefits

Paid holidays and time off

Job summary

TikTok Inc. is seeking a strategy-focused professional to join the Global Monetization Product and Technology team. You will shape AI-driven ad product strategies, frame research questions, and translate insights into decisions for advertisers, creators, and the platform.

You will partner with product and business leaders to define value propositions, business models, and go-to-market plans for AI-powered creative solutions, with emphasis on North America and cross-functional impact.

Qualifications

• Bachelor's degree or higher in a related field with several years of experience in strategy consulting, corporate or product strategy.
• Strong structured problem-solving: define ambiguity, break down problems, drive to a decision-ready answer.
• Quantitative rigor, including market sizing, data analysis and precise metric definitions.
• Clear, conclusion-first communication with leaders, in writing and in person.

Responsibilities

• Build a sharp, fact-based view of the generative AI creative landscape and translate it into implications for product, customer and go-to-market decisions.
• Frame and own a research agenda with milestones; share progress early and iterate with leaders.
• Partner with product teams on AI creative products: value proposition, business model, adoption barriers and go-to-market with focus on NA advertisers.
• Look across the creative ecosystem to identify opportunities and turn findings into proposals for product, sales and operations teams.
• Combine primary research with data analysis to support key decisions.
• Take on other strategic priorities across brand, traffic and creative products as the business evolves.

Skills

Strategy consulting experience

Product strategy

Business analytics

Structured problem solving

Quantitative analysis

Clear communication

Education

Bachelor's degree or above

Job description

TikTok Inc. is seeking a strategy-focused professional to join the Global Monetization Product and Technology team. You will shape AI-driven ad product strategies, frame research questions, and translate insights into decisions for advertisers, creators, and the platform.

You will partner with product and business leaders to define value propositions, business models, and go-to-market plans for AI-powered creative solutions, with emphasis on North America and cross-functional impact.