Global Ad Growth PMM Leader

TikTok; New York (NY); On-site; USD 149,000 - 290,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid Personal Time

Job summary

TikTok is seeking a seasoned product leader to steer global advertising solutions, shaping both short- and long-term strategy. You will synthesize market signals and customer feedback to drive product roadmaps and growth initiatives that boost conversions and client satisfaction.

In this role, you will collaborate with Sales, Product, Marketing, and Research teams across regions to launch scalable programs and cross-functional initiatives while guiding market-specific execution and

Qualifications

• 5+ years of experience in product management, product marketing in advertising space, or relevant experience in product development and go-to-market of performance/direct response marketing solutions.
• Good understanding of global advertising and business landscape.
• Demonstrated ability to leverage customer, consumer, and landscape data to justify strategic decision making.
• Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing.
• Track record of zero to one product development and launches.
• Strong cross-functional collaboration skills is a must.
• Candidate should have experience influencing and working with globally dispersed teams including Sales, Marketing, Product, Design, and Research.

Responsibilities

• Analyze market opportunities, feedback and customer problems to influence product strategy and roadmaps.
• Leverage insights to ideate on early-stage products and experiences to improve conversions.
• Define and execute short- and long-term product strategy for TikTok advertising solutions globally.
• Develop and execute market programs and sales enablement to drive adoption of key products.
• Bridge in-market and global teams; lead cross-functional planning and launches with Sales, Product, Marketing.

Skills

Product management

Go-to-market strategy

Cross-functional collaboration

Data-driven decision making

A/B testing

Job description

TikTok is seeking a seasoned product leader to steer global advertising solutions, shaping both short- and long-term strategy. You will synthesize market signals and customer feedback to drive product roadmaps and growth initiatives that boost conversions and client satisfaction.

In this role, you will collaborate with Sales, Product, Marketing, and Research teams across regions to launch scalable programs and cross-functional initiatives while guiding market-specific execution and