Product Lead: AI-Generated Ad Creative

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Job summary

TikTok is seeking a Product Manager with deep experience in AIGC products to lead the development of advertising creatives and associated AI capabilities. You will work across product, design, data science, and partnerships to deliver high-impact AI-powered creative solutions for advertisers and agencies.

You will analyze usage data, collaborate with operations, and drive adoption of AI-enabled creative workflows while aligning with business goals and industry trends.

Qualifications

• 3+ years of Product Management experience in AIGC products.
• Hands-on experience with domestic and international AIGC applications and tools, with knowledge of text-to-image models, text-to-video models, LLMs, multimodal large models, and related technologies.
• Strong business insight and logical thinking, with solid project management capabilities.
• Deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization.
• Strong AI technology and application capabilities in the advertising field.

Responsibilities

• Responsible for building AIGC products for advertising creatives. By breaking down the advertising creative workflow, deeply integrate AIGC capabilities into creative production and ad delivery processes to improve customer adoption and product effectiveness.
• Responsible for building AIGC capabilities for advertising creatives. By understanding leading AI models in the industry and combining them with the business characteristics of different verticals, design and implement corresponding AIGC solutions and deliver high-quality AIGC creative content.
• Responsible for external collaboration and enablement of AIGC product capabilities, including integration with different business products and delivery to external clients such as agencies, to build a stronger AIGC customer ecosystem.
• Responsible for product data analysis, tracking product usage, and continuously optimizing the product experience to improve user adoption. Work closely with operations teams to conduct user behavior research, deeply understand usage scenarios, and propose innovative ideas.

Skills

Product Management

AIGC products

AI models

Advertising industry

Education

Bachelor's degree or above

Job description

TikTok is seeking a Product Manager with deep experience in AIGC products to lead the development of advertising creatives and associated AI capabilities. You will work across product, design, data science, and partnerships to deliver high-impact AI-powered creative solutions for advertisers and agencies.

You will analyze usage data, collaborate with operations, and drive adoption of AI-enabled creative workflows while aligning with business goals and industry trends.