Product-Led Growth PM Intern: AI-Driven Ad Growth

TikTok Inc.; San Jose (CA); On-site; USD 34,000 - 55,000; Full time

Job summary

TikTok Inc. is seeking a Product Manager Project Intern to contribute to impactful, short-term initiatives within the TikTok Ads Manager platform.

You will work with Senior PMs to shape strategies, write PRDs, and craft user stories focused on advertiser onboarding, activation, and SMB growth. You will gain hands-on experience in product-led growth, market research, and data-driven decision making while collaborating with cross-functional teams across UX/UI, engineering, and data science.

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Computer Science, Engineering, Business, Economics, Data Science, or related field.
• Prior internship or project experience in Product Development, Strategy, Data Analytics, Growth, Consulting, or a technical/product-adjacent role is highly preferred.
• Strong written and verbal communication skills, with the ability to synthesize insights and communicate complex concepts.
• A proactive self-starter with analytical thinking and the ability to break down problems into actionable plans.
• Passionate about TikTok, TikTok Ads, and helping small businesses grow through AI-powered advertising products.

Responsibilities

• Support Senior Product Managers in shaping product strategies, roadmaps, PRDs, and user stories for growth initiatives across advertiser onboarding, self-serve activation, and SMB advertiser success on TikTok Ads Manager.
• Conduct market research, competitor analysis, customer interviews, surveys, and user behavior analysis to identify SMB pain points and opportunities for data-driven personalization.
• Partner with UX/UI Designers, Engineering, Data Science, and cross-functional teams to design advertiser journeys, including AI-powered onboarding and guidance, to speed up campaigns launch.
• Assist in defining success metrics, designing A/B tests, and analyzing funnel performance to improve acquisition, onboarding, activation, re-engagement, and long-term growth.
• Help manage the product backlog, track progress, and coordinate feature delivery for PLG initiatives with timely launches and clear stakeholder communication.

Skills

Strong communication

Proactive

Analytical thinking

Interest in product‑led growth

Passion for TikTok Ads

Education

Bachelor's or Master's degree

Job description

TikTok Inc. is seeking a Product Manager Project Intern to contribute to impactful, short-term initiatives within the TikTok Ads Manager platform.

You will work with Senior PMs to shape strategies, write PRDs, and craft user stories focused on advertiser onboarding, activation, and SMB growth. You will gain hands-on experience in product-led growth, market research, and data-driven decision making while collaborating with cross-functional teams across UX/UI, engineering, and data science.