Generative AI Product Marketing & Partnerships Lead

TikTok; San Jose (CA); On-site; USD 159,000 - 272,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid parental leave

Disability insurance

Life insurance

Wellbeing benefits

Holidays

Sick days

Paid personal time

Job summary

TikTok is seeking an experienced Product Marketing and Operations Manager focused on Partner Success within the Ads Creative and Ecosystem team. You will drive GTM plans, analyze user behavior, surface market insights, and identify opportunities to grow Generative AI products and features.

The role requires collaboration with Product, Engineering, UX, Sales, and Strategy to align priorities and propel co-development with AI partners.

Qualifications

• 3+ years of work experience in a product marketing/operations role in AI landscape, or roles in the tech/ad industry.
• Passion to learn and use AI products.
• Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
• Analytical, data-sensitive, and goal-driven.
• Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.

Responsibilities

• Drive execution of go-to-market plans to support the launch and adoption of Generative AI products and new features
• Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions
• Uncover new product and business opportunities through a mix of data-driven research, trend analysis, and competitive benchmarking
• Collaborate closely with cross-functional teams—including Product, Engineering, UX, Communications, Sales, and Strategy—to align on priorities and bring features to market effectively
• Support relationship-building efforts with external AI partners to enhance our product ecosystem and unlock co-development potential

Skills

Product marketing

Operations

AI interest

Project management

Analytical thinking

Cross-functional collaboration

Tools

Data analysis tools

Job description

TikTok is seeking an experienced Product Marketing and Operations Manager focused on Partner Success within the Ads Creative and Ecosystem team. You will drive GTM plans, analyze user behavior, surface market insights, and identify opportunities to grow Generative AI products and features.

The role requires collaboration with Product, Engineering, UX, Sales, and Strategy to align priorities and propel co-development with AI partners.