AI Ad Agent Product Manager — Strategy & Launch

TikTok Inc.; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off

Job summary

TikTok Inc. is seeking a product leader to drive the AI Ad Agent initiative, shaping its strategy, roadmap, and capabilities. You will work across advertising creation, optimization, and decision-support workflows, partnering with engineers, ML, data science, and operations to ship iterative AI features that improve advertiser value.

The role emphasizes building AI-native product experiences and defining success metrics to measure impact on the advertising journey and platform outcomes.

Qualifications

• 3+ years of product or related experience; experience in advertising products, search/recommendation systems, AI products, or AI evaluation is a plus.
• Strong interest in AI product paradigms and agent-based systems, with an AI-native mindset and ability to prototype, build, and iterate AI solutions.
• Good understanding of advertising workflows, advertiser needs, or marketing decision-making.

Responsibilities

• Lead product strategy and development for TikTok AI Ad Agent, building capabilities across ad creation & optimization, issue diagnosis, and marketing decision guidance.
• Design AI-powered product experiences that integrate data, models, and advertising workflows.
• Deeply understand advertiser pain points across the advertising journey and translate them into AI-driven solutions.
• Collaborate closely with engineering, ML, data science, and operations teams to launch and iterate AI Agent capabilities.
• Define evaluation frameworks and success metrics to continuously improve advertiser value and business impact.

Skills

AI product mindset

Analytical thinking

Communication skills

Job description

TikTok Inc. is seeking a product leader to drive the AI Ad Agent initiative, shaping its strategy, roadmap, and capabilities. You will work across advertising creation, optimization, and decision-support workflows, partnering with engineers, ML, data science, and operations to ship iterative AI features that improve advertiser value.

The role emphasizes building AI-native product experiences and defining success metrics to measure impact on the advertising journey and platform outcomes.