Strategy Lead – Generative AI for Brand & Creative

TikTok; San Jose (CA); On-site; USD 122,000 - 209,000; Full time

Job summary

TikTok is seeking a Product Strategy Manager – Brand & Creative (Generative AI) within the Global Monetization Product and Technology organization. You will shape AI-driven ad creative strategies and coordinate with product, analytics, and sales teams to inform go-to-market decisions.

You’ll build primary and secondary research, frame complex questions, and own a cross-functional research agenda focused on North American advertisers and agencies as priorities evolve.

Qualifications

• Bachelor's degree or above with several years in strategy consulting, corporate or product strategy, analytics, or related field.
• Strong structured problem solving to define ambiguous questions and drive to decisions.
• Quantitative rigor with market sizing, data analysis, and clear metric definitions.
• Clear, conclusion-first communication with leaders, in writing and in person.

Responsibilities

• Build a sharp, fact-based view of the generative AI creative landscape and translate it into implications for product, customers and go-to-market decisions.
• Frame and own a research agenda around key business questions, set milestones, and share progress with product and business leaders.
• Partner with product teams on AI creative products, value proposition, business model, adoption barriers, and go-to-market—especially for NA advertisers and agencies.
• Identify cross-functional opportunities across the creative ecosystem and turn findings into actionable proposals for product, sales and operations.
• Combine primary research with data analysis to support key decisions and flexibly take on other strategic priorities as the business evolves.

Skills

Strategic thinking

Structured problem solving

Quantitative analysis

Communication (written and verbal)

Education

Bachelor's degree or higher

Job description

TikTok is seeking a Product Strategy Manager – Brand & Creative (Generative AI) within the Global Monetization Product and Technology organization. You will shape AI-driven ad creative strategies and coordinate with product, analytics, and sales teams to inform go-to-market decisions.

You’ll build primary and secondary research, frame complex questions, and own a cross-functional research agenda focused on North American advertisers and agencies as priorities evolve.