Graduate Product Manager: Lead Generation & Ads Platform

TikTok Inc.; San Jose (CA); On-site; USD 123,000 - 184,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Job summary

TikTok Inc. in San Jose is seeking a Lead & Service product professional to drive lead generation and CRM initiatives for global advertisers.

You will analyze client profiles, identify vertical pain points, and design data-driven tools to collect high-quality leads while coordinating with cross-functional teams to deliver projects from concept to launch. The role requires strong analytical thinking, a CS background, and ability to work with Mandarin-speaking partners.

Qualifications

• Bachelor's degree in computer science or related discipline.
• Understand clients' measurement metrics and budget allocation logics.
• Focus on achieving tangible outcomes and KPIs.
• Think logically and strategically with some experience in product planning and design.
• Proficiency in Chinese and English to collaborate with global partners including Mandarin-speaking Eng teams.

Responsibilities

• Conduct in-depth analysis of global lead generation clients' profiles and industry ecosystems across automotive, finance, and local services.
• Build lead generation tools (form and direct message) to collect high quality leads.
• Define CRM product process and roadmaps; write product requirements documents; build data pipelines.
• Collaborate with global cross-functional teams to drive projects from 0 to 1.

Skills

Metrics understanding

KPIs focus

Logical/strategic thinking

Product planning & design

Bilingual Chinese/English

Education

Bachelor's degree in computer science

Job description

TikTok Inc. in San Jose is seeking a Lead & Service product professional to drive lead generation and CRM initiatives for global advertisers.

You will analyze client profiles, identify vertical pain points, and design data-driven tools to collect high-quality leads while coordinating with cross-functional teams to deliver projects from concept to launch. The role requires strong analytical thinking, a CS background, and ability to work with Mandarin-speaking partners.