Senior Performance Marketing Manager - Remote Growth Leader

GoTo; Augusta (ME); À distance; USD 77 000 - 95 000; Plein temps

Avantages offerts par ce poste

Comprehensive health benefits

Generous PTO and self-care days

Tuition reimbursement and learning</p>

Wellness program and EAP

ERGs and charitable matching

Résumé du poste

GoTo is seeking a Senior Performance Marketing Manager to own the paid media strategy across search, social, and programmatic channels. You’ll lead budgeting, testing roadmaps, and collaboration with agencies to drive revenue growth.

You’ll leverage GA4, SQL, and BI tools to build funnel visibility and report performance to executives, while exploring new AI-powered opportunities to optimize spend.

Qualifications

• 7+ years in paid media or performance marketing.
• Experience in at least two channels: paid search, paid social, or programmatic.
• Strong data analytics using GA4, SQL, BI, dashboards, and Excel.
• Experience designing experiments and applying attribution methods.
• Experience owning multi-channel budgets.
• Work with agency partners and hold them to performance standards.
• Excellent communication and executive presence; ability to present to leadership.
• Experience in B2B SaaS or subscription businesses preferred.

Responsabilités

• Own end-to-end paid go-to-market strategy across paid search, paid social, and programmatic.
• Manage and allocate paid media budget across channels.
• Direct agency partners and internal stakeholders with clear priorities and testing roadmaps.
• Evaluate new channels and AI-powered discovery investments.
• Develop data-driven testing roadmaps and actionable insights.

Connaissances

Paid search

Paid social

Programmatic

GA4

SQL

BI

Excel

Experiment design

Attribution

Budget management

Outils

GA4

SQL

BI tools

Dashboarding tools

Excel

Description du poste

GoTo is seeking a Senior Performance Marketing Manager to own the paid media strategy across search, social, and programmatic channels. You’ll lead budgeting, testing roadmaps, and collaboration with agencies to drive revenue growth.

You’ll leverage GA4, SQL, and BI tools to build funnel visibility and report performance to executives, while exploring new AI-powered opportunities to optimize spend.