Senior Performance Marketing Lead (Remote)

GoTo; Topeka (KS); A distancia; USD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Paid time off

Tuition reimbursement

Wellness program

ERGs and community programs

Descripción de la vacante

GoTo seeks a Senior Performance Marketing Manager to own paid search, paid social, and programmatic strategy. You will drive funnel visibility, experimentation, attribution, and incrementality, partnering with agencies and cross‑functional teams to optimize revenue growth.

You will lead budgeting decisions, channel testing, and data‑driven insights, translating metrics into actionable recommendations for senior leadership in a remote US setting.

Formación

• 7+ years of experience in paid media or performance marketing with hands-on expertise in at least two channels.
• Strong analytical foundation using GA4, SQL, BI and dashboards; proficient with Excel.
• Experience designing experiments and applying attribution / incrementality methods.
• Proven track record of owning multi-channel budgets against revenue or pipeline targets.
• Experience working with agency partners and holding them accountable to performance standards.

Responsabilidades

• Owning the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic.
• Managing and allocating the paid media budget across channels, optimizing for efficiency and revenue targets.
• Directing agency partners and internal stakeholders with clear priorities and testing roadmaps.
• Evaluating new channels and AI-powered discovery to guide investment decisions.
• Developing data-driven testing roadmaps for creatives, audiences and platforms.

Conocimientos

Paid media

Analytics

Experimentation

Budget management

Agency management

Communication

Herramientas

GA4

SQL

BI

Excel

Descripción del empleo

GoTo seeks a Senior Performance Marketing Manager to own paid search, paid social, and programmatic strategy. You will drive funnel visibility, experimentation, attribution, and incrementality, partnering with agencies and cross‑functional teams to optimize revenue growth.

You will lead budgeting decisions, channel testing, and data‑driven insights, translating metrics into actionable recommendations for senior leadership in a remote US setting.