Senior Performance Marketing Leader — AI-Powered, Remote

111 - GoTo Technologies USA, LLC; United States; Remote; USD 90.000 - 140.000; Vollzeit

Benefits dieser Stelle

Comprehensive health benefits

Generous paid time off

Tuition reimbursement

Wellness program

Zusammenfassung

GoTo is seeking a Senior Performance Marketing Manager to own the strategy across paid search, paid social, and programmatic, driving growth through data-driven optimization. You will lead agency partners and internal teams to align with revenue goals and measure impact across channels.

In this role, you’ll design experiments, manage budgets, and deliver clear performance narratives to senior leadership, with a focus on improving attribution and incrementality in a fast-paced, B2B SaaS

Qualifikationen

• 7+ years of experience in paid media or performance marketing.
• Experience across two of: paid search, paid social, or programmatic.

Aufgaben

• Own end-to-end paid go-to-market strategy across paid search, paid social, and programmatic.
• Manage and allocate paid media budget across channels to optimize for revenue and pipeline targets.
• Direct agency partners and internal stakeholders with clear priorities and testing roadmaps.
• Develop testing roadmaps based on data-driven insights and best practices.
• Build end-to-end funnel visibility from impression to conversion and report performance.

Kenntnisse

Paid search

Paid social

Programmatic

Data analysis

Experiment design

Ausbildung

Bachelor's degree in Marketing or related field

Tools

GA4

SQL

BI tools

Excel

Jobbeschreibung

GoTo is seeking a Senior Performance Marketing Manager to own the strategy across paid search, paid social, and programmatic, driving growth through data-driven optimization. You will lead agency partners and internal teams to align with revenue goals and measure impact across channels.

In this role, you’ll design experiments, manage budgets, and deliver clear performance narratives to senior leadership, with a focus on improving attribution and incrementality in a fast-paced, B2B SaaS