Remote Senior Performance Marketing Lead

GoTo; Madison (WI); Remote; USD 77,000 - 95,000; Full time

Benefits offered by this job

Comprehensive health benefits

Generous paid time off

Tuition reimbursement

Job summary

GoTo is seeking a Senior Performance Marketing Manager to own the paid go-to-market strategy across search, social, and programmatic. You will manage budgets, drive data-driven experimentation, and partner with agencies to optimize revenue and pipeline.

The role emphasizes turning complex data into clear strategic stories for leadership. You will work with cross-functional teams and leverage GA4, SQL, and BI tools to deliver measurable growth.

Qualifications

• 7+ years of experience in paid media or performance marketing.
• Strong analytical foundation with GA4, SQL, BI and dashboarding tools, and Excel.
• Experience designing and analyzing experiments and attribution methods.
• Proven track record of owning and allocating multi-channel budgets against revenue or pipeline targets.
• Experience working with agency partners and holding them accountable to clear performance standards.
• Excellent communication and executive presence, with the ability to turn complex data into a clear story for senior leadership.
• Experience in B2B SaaS or subscription businesses is preferred.

Responsibilities

• Own end-to-end paid go-to-market strategy across paid search, paid social, and programmatic.
• Manage and allocate the paid media budget across channels, optimizing for revenue and pipeline targets.
• Direct agency partners and internal stakeholders, setting priorities and testing roadmaps with clear performance standards.
• Evaluate new channels, platforms, and AI-powered discovery for future investment.
• Develop testing roadmaps based on data-driven insights and best practices.

Skills

Paid media

Analytics

GA4

SQL

BI tools

Excel

Tools

GA4

SQL

Dashboarding tools

Excel

Job description

GoTo is seeking a Senior Performance Marketing Manager to own the paid go-to-market strategy across search, social, and programmatic. You will manage budgets, drive data-driven experimentation, and partner with agencies to optimize revenue and pipeline.

The role emphasizes turning complex data into clear strategic stories for leadership. You will work with cross-functional teams and leverage GA4, SQL, and BI tools to deliver measurable growth.