Senior Paid Media Manager – Growth & Strategy

Astound Broadband; Ohio; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k with employer match

Medical, dental, vision

Life and STD insurance

Paid Time Off

Floating holidays

Holidays

Sick leave

Tuition reimbursement

Employee discount

Job summary

Astound Broadband is seeking a highly skilled Manager, Digital Paid Media to lead the organization’s paid acquisition strategy. You will optimize performance across search, social, programmatic, affiliate, and retargeting while managing a multi-million-dollar budget and a high-performing team.

You will collaborate with Analytics, eCommerce, Finance, Brand, and agency partners to drive customer acquisition, revenue growth, and marketing efficiency through data-driven decision making.

Qualifications

• 5–8+ years managing paid media in high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.

Skills

Paid media

Performance marketing

Team leadership

Analytics

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic

Affiliate marketing

First-party data

Advanced Excel

Education

Bachelor’s degree in Marketing

Tools

Excel

Job description

Astound Broadband is seeking a highly skilled Manager, Digital Paid Media to lead the organization’s paid acquisition strategy. You will optimize performance across search, social, programmatic, affiliate, and retargeting while managing a multi-million-dollar budget and a high-performing team.

You will collaborate with Analytics, eCommerce, Finance, Brand, and agency partners to drive customer acquisition, revenue growth, and marketing efficiency through data-driven decision making.