Director of Digital Paid Media

Astound Broadband; United States; À distance; USD 95 000 - 130 000; Plein temps

Avantages offerts par ce poste

401k retirement plan with employer 100

Medical, dental, vision insurance

Life and STD insurance

Paid Time Off 80 hours starting

Floating Holiday 40 hours

Paid Holidays 7 days

Tuition reimbursement

Employee discount program

Résumé du poste

Astound Broadband seeks a Manager of Digital Paid Media to lead the organization’s paid acquisition strategy across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget, build a high-performing team, and guide optimization to drive customer acquisition and revenue growth.

You will partner with Analytics, eCommerce, and other teams to deliver insights, test ideas, and scale performance.

Qualifications

• 5-8+ years managing paid media in high-volume or subscription models.
• Proven coaching and team leadership experience.
• Strong testing, analytics, attribution, and performance measurement skills.

Responsabilités

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work, recognizing it as a business priority.

Connaissances

Paid media

Team leadership

Analytics

Forecasting

Excel

Communication

GA4

Looker

Tableau

BigQuery

Formation

Bachelor’s degree preferred in Marketing or related field

Outils

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Description du poste

Astound Broadband seeks a Manager of Digital Paid Media to lead the organization’s paid acquisition strategy across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget, build a high-performing team, and guide optimization to drive customer acquisition and revenue growth.

You will partner with Analytics, eCommerce, and other teams to deliver insights, test ideas, and scale performance.