Strategic Lead, Digital Paid Media & Growth

Astound Broadband; Maryland; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Medical, dental, vision, life and STD

PTO starting at 80 hours per year

Floating holiday

Paid holidays

Sick leave

Tuition reimbursement

Employee discount

Job summary

Astound Broadband seeks a Manager, Digital Paid Media to lead our paid media strategy across search, social, programmatic, affiliate, and retargeting. You’ll manage a multi‑million‑dollar budget, mentor a high‑performing team, and drive growth through data‑driven insights in collaboration with Analytics, eCommerce, Finance, Brand, and agency partners.

You’ll optimize tracking, attribution, and reporting, run tests, refine the funnel, and scale acquisitions while communicating clear

Qualifications

• 5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Performance marketing background focused on efficient acquisition, conversion, and growth.
• Track record of coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands‑on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with Impact or CJ affiliate platforms preferred.
• Knowledge of first‑party data, CRM/CDP, audience, and AI‑enabled optimization tools preferred.
• Management of complex performance media budgets; $10M+ preferred.
• Agency or telecommunications background preferred.
• Challenger‑brand and regional marketing background desirable.
• Skilled at building full‑funnel strategies and scaling acquisition efficiently.
• Comfort managing competing priorities in a fast‑paced environment.
• Advanced Excel skills.
• Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross‑functional partners.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high‑performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority.

Skills

Paid media management

Performance marketing

Team leadership

Analytics & forecasting

GA4 / Looker / Tableau / BigQuery

Advertising platforms (Google, MS, M“

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic

CJ / Impact

Job description

Astound Broadband seeks a Manager, Digital Paid Media to lead our paid media strategy across search, social, programmatic, affiliate, and retargeting. You’ll manage a multi‑million‑dollar budget, mentor a high‑performing team, and drive growth through data‑driven insights in collaboration with Analytics, eCommerce, Finance, Brand, and agency partners.

You’ll optimize tracking, attribution, and reporting, run tests, refine the funnel, and scale acquisitions while communicating clear