Director, Paid Media & Growth Strategy

Astound Broadband; Kentucky; Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

401k retirement plan

Medical, dental, vision insurance

Paid holidays

Paid sick leave

Tuition reimbursement

Résumé du poste

Astound Broadband is seeking a Manager of Digital Paid Media to lead paid search, social, programmatic, affiliate, and retargeting initiatives. You will coach a high-performing team, manage multi-market budgets, and optimize campaigns to maximize conversions and revenue.

The role requires advanced analytics skills, cross-functional collaboration, and strong communication with senior leadership. You will drive testing, leverage AI-enabled optimization tools, and ensure alignment with business

Qualifications

• 5-8+ years managing paid media in high-volume/subscription or ecommerce environments.
• Strong track record in efficient acquisition, conversion and growth.
• Proven coaching and team-management experience.
• Advanced analytics, forecasting, attribution, and performance measurement.

Responsabilités

• Own paid media strategy and performance across channels and markets.
• Lead, coach, and develop a high-performing paid media team.
• Manage budgets, pacing, forecasts, and investments.
• Optimize channel mix, audiences, offers, and landing pages.
• Drive testing and insights to guide decisions.
• Define metrics and apply MMM/MTA insights.
• Apply AI insights to strengthen strategy and performance.
• Provide clear optimization plans and executive reporting.
• Communicate strategies to senior leadership and cross-functional partners.
• Grow affiliate performance and evaluate new platforms/partnerships.
• Oversee agencies and partners against deliverables.

Connaissances

Paid media management

Team leadership

Analytics & reporting

Budget forecasting

A/B testing & experimentation

Cross-functional collaboration

Formation

Bachelor’s degree in marketing/related field

Outils

GA4

Looker

Tableau

BigQuery

Google/Microsoft/Meta platforms

Programmatic & Affiliate platforms

CJ/Impact affiliate networks

Excel

Description du poste

Astound Broadband is seeking a Manager of Digital Paid Media to lead paid search, social, programmatic, affiliate, and retargeting initiatives. You will coach a high-performing team, manage multi-market budgets, and optimize campaigns to maximize conversions and revenue.

The role requires advanced analytics skills, cross-functional collaboration, and strong communication with senior leadership. You will drive testing, leverage AI-enabled optimization tools, and ensure alignment with business