Director, Digital Paid Media & Growth

Astound Broadband; Illinois; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Medical, dental, vision, life and STD

Paid Time Off starting at 80 hours/yr

Floating Holiday

Paid Holidays

Paid Sick Leave

Tuition reimbursement

Employee discount

Job summary

Astound Broadband is seeking a seasoned Manager, Digital Paid Media to lead multi-channel paid media strategy, optimize budgets, and drive customer acquisition. You will collaborate with Analytics, eCommerce, Brand, and agencies to deliver data-driven growth across search, social, programmatic, and affiliate channels.

The role requires 5–8+ years of paid media leadership, strong analytics, and a track record of scaling acquisition with responsible budget management.

Qualifications

• 5–8+ years managing paid media in high-volume settings.
• Performance marketing focus on acquisition, conversion and growth.
• Proven track record coaching and leading teams.
• Strong testing, analytics, forecasting, attribution skills.
• Advanced Excel skills and data-driven decision making.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy and performance.
• Turn data into clear optimization plans and executive reporting.

Skills

Paid media management

Performance marketing

Team coaching

Analytics & forecasting

Excel

Clear communication

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, or related fields

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta (Facebook)

Programmatic

Affiliate platforms (CJ/Impact)

Job description

Astound Broadband is seeking a seasoned Manager, Digital Paid Media to lead multi-channel paid media strategy, optimize budgets, and drive customer acquisition. You will collaborate with Analytics, eCommerce, Brand, and agencies to deliver data-driven growth across search, social, programmatic, and affiliate channels.

The role requires 5–8+ years of paid media leadership, strong analytics, and a track record of scaling acquisition with responsible budget management.