Digital Paid Media Manager: Growth & Analytics

Astound Broadband; Clayton (MO); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Medical, Dental, Vision insurance

Paid Time Off

Tuition reimbursement

Employee discount

Job summary

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid digital acquisition strategy and optimize performance across paid search, paid social, programmatic, affiliate, and retargeting channels.

You will manage a multi-million-dollar media budget, develop a high-performing team, and drive customer acquisition, revenue growth, and marketing efficiency through data-driven decisions.

Qualifications

• 5–8+ years managing paid media in high-volume, service-based/subscription environments.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions and revenue.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Inclusion and Belonging work.
• Other duties as assigned.

Skills

Paid media management

Performance marketing

Team leadership

Analytics & forecasting

Advanced Excel

Executive communication

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads / Meta

Job description

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid digital acquisition strategy and optimize performance across paid search, paid social, programmatic, affiliate, and retargeting channels.

You will manage a multi-million-dollar media budget, develop a high-performing team, and drive customer acquisition, revenue growth, and marketing efficiency through data-driven decisions.