Senior Paid Media Manager - Growth & Optimization

Astound; South Carolina; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan with employer-mpf

Medical, dental, vision, life and STD

Paid time off

Floating holidays

Paid holidays

Tuition reimbursement

Employee discount

Job summary

Around the clock, Astound in the United States seeks a Manager, Digital Paid Media to own our paid media strategy across search, social, programmatic, affiliate, and retargeting channels. You will lead a multi‑million-dollar budget, guide a high‑performing team, and partner with Analytics, eCommerce, and Finance to drive growth and efficiency.

The role emphasizes data-driven optimization, MMM/MTA insights, and AI-enabled approaches to improve performance while aligning with business objectives.

Qualifications

• 5–8+ years managing paid media in high-volume, service-based/subscription, eCommerce, telecommunications, or D2C.
• Proven track record of coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work.

Skills

Paid media management

Team leadership

Analytics & forecasting

Strong communication

Budget management

A/B testing & optimization

First‑party data knowledge

Education

Bachelor's degree in Marketing or related fields

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta Ads

Programmatic

CJ Affiliate

Impact Radius

Job description

Around the clock, Astound in the United States seeks a Manager, Digital Paid Media to own our paid media strategy across search, social, programmatic, affiliate, and retargeting channels. You will lead a multi‑million-dollar budget, guide a high‑performing team, and partner with Analytics, eCommerce, and Finance to drive growth and efficiency.

The role emphasizes data-driven optimization, MMM/MTA insights, and AI-enabled approaches to improve performance while aligning with business objectives.