Senior Paid Media Manager, Growth & Analytics

Astound; Minnesota; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k match

Insurance options

Paid time off

Floating holiday

Paid holidays

Sick leave

Tuition reimbursement

Employee discount

Job summary

Astound is seeking a Manager, Digital Paid Media to lead the organization's paid digital acquisition strategy across search, social, programmatic, affiliate, and retargeting. This role manages a multi‑million‑dollar media budget and builds a high‑performing team to drive customer acquisition, revenue growth, and marketing efficiency.

Collaborating with Analytics, eCommerce, Finance, Brand, Creative, and agency partners, you will optimize campaigns, test new approaches, and deliver actionable

Qualifications

• 5-8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Performance marketing background focused on efficient acquisition, conversion, and growth.
• Track record of coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands‑on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with Impact or CJ affiliate platforms preferred.
• Knowledge of first‑party data, CRM/CDP, audience, and AI‑enabled optimization tools preferred.
• Management of complex performance media budgets; $10M+ preferred.
• Agency or telecommunications background preferred.
• Challenger‑brand and regional marketing background desirable.
• Skilled at building full‑funnel strategies and scaling acquisition efficiently.
• Comfort managing competing priorities in a fast‑paced environment.
• Advanced Excel skills.
• Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross‑functional partners.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work, recognizing it as a business priority.

Skills

Leadership

Team coaching

Data-driven decisions

Communication

Forecasting

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic

Affiliate platforms

CRM/CDP

Job description

Astound is seeking a Manager, Digital Paid Media to lead the organization's paid digital acquisition strategy across search, social, programmatic, affiliate, and retargeting. This role manages a multi‑million‑dollar media budget and builds a high‑performing team to drive customer acquisition, revenue growth, and marketing efficiency.

Collaborating with Analytics, eCommerce, Finance, Brand, Creative, and agency partners, you will optimize campaigns, test new approaches, and deliver actionable