Senior Manager, Digital Paid Media & Growth

Astound; Montana; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Medical, dental, vision, life, STD

Paid Time Off

Floating Holidays

Paid Holidays

Paid Sick Leave

Tuition reimbursement

Employee discount

Job summary

Astound is seeking a Manager, Digital Paid Media to lead our paid acquisition strategy across search, social, programmatic, affiliate, and retargeting. You will oversee a multi‑million-dollar budget and mentor a high‑performing team to drive growth and efficiency.

You will collaborate with Analytics, eCommerce, Finance, Brand, Creative, and agency partners to deliver actionable insights, optimize funnel performance, and scale customer value while reporting to senior leadership.

Qualifications

• 5–8+ years managing paid media in high-volume, service-based business.
• Performance marketing focus on efficient acquisition and growth.
• Proven coaching and management of high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement.
• Proficiency with GA4, Looker, Tableau, BigQuery or similar tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with Impact or CJ Affiliate platforms preferred.
• Knowledge of first‑party data, CRM/CDP, audience, and AI-enabled optimization tools preferred.
• Management of complex performance media budgets; $10M+ preferred.
• Agency or telecommunications background preferred; challenger-brand experience desirable.
• Full-funnel strategies and scalable acquisition
• Advanced Excel skills; strong cross-functional communication

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high‑performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Support and advance Astound's Inclusion and Belonging initiatives.

Skills

Paid media

Team leadership

Analytics

Forecasting

Attribution

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta

Programmatic

Affiliate

First‑party data

CRM/CDP

AI optimization tools

Advanced Excel

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta

Programmatic

Impact

CJ Affiliate

Job description

Astound is seeking a Manager, Digital Paid Media to lead our paid acquisition strategy across search, social, programmatic, affiliate, and retargeting. You will oversee a multi‑million-dollar budget and mentor a high‑performing team to drive growth and efficiency.

You will collaborate with Analytics, eCommerce, Finance, Brand, Creative, and agency partners to deliver actionable insights, optimize funnel performance, and scale customer value while reporting to senior leadership.