Senior Paid Media Manager: Growth & Performance

WaveDivision Holdings, LLC; California; Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k with employer match

Medical, dental, vision, life, and STD

Paid time off

Floating holidays

Paid holidays

Sick leave

Tuition reimbursement

Employee discount

Full-time benefits

Job summary

Astound is seeking a Manager, Digital Paid Media to lead a multi-channel paid media strategy, optimize performance, and drive customer acquisition. You will manage a multi-million-dollar budget and coach a high-performing team across search, social, programmatic, affiliate, and retargeting initiatives.

Collaborating with Analytics, eCommerce, and senior leadership, you will apply data-driven insights, forecasting, and attribution to improve revenue and efficiency while evolving the paid media

Qualifications

• Bachelor’s degree preferred in Marketing, Digital Marketing, Communications, or related fields.

Responsibilities

• Own paid media strategy across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.

Skills

Paid media management

Team coaching

Analytics

Forecasting

Attribution

Performance measurement

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic

Affiliate platforms

First-party data

AI-enabled optimization

Excel

Education

Bachelor’s degree

Tools

GA4

Looker

Tableau

BigQuery

Excel

CJ Affiliate

Impact

Job description

Astound is seeking a Manager, Digital Paid Media to lead a multi-channel paid media strategy, optimize performance, and drive customer acquisition. You will manage a multi-million-dollar budget and coach a high-performing team across search, social, programmatic, affiliate, and retargeting initiatives.

Collaborating with Analytics, eCommerce, and senior leadership, you will apply data-driven insights, forecasting, and attribution to improve revenue and efficiency while evolving the paid media