Senior Paid Media Growth Manager

Astound; Massachusetts; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k matching

Medical, dental, vision

Paid time off

Floating holiday

Paid holidays

Paid sick leave

Tuition reimbursement

Employee discount

Job summary

Astound seeks a Manager, Digital Paid Media to lead our paid media strategy across search, social, programmatic, affiliate, and retargeting. You’ll manage a multi-million-dollar budget, build a high-performing team, and drive acquisition, revenue growth, and efficiency through data-driven decision making.

Collaborating with Analytics, eCommerce, Brand, and agency partners, you will define plans, optimize channels, and deliver strategic insights to senior leadership to influence growth in a

Qualifications

• 5-8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Performance marketing background focused on efficient acquisition, conversion, and growth.
• Track record of coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands‑on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with Impact or CJ affiliate platforms preferred.
• Knowledge of first‑party data, CRM/CDP, audience, and AI‑enabled optimization tools preferred.
• Management of complex performance media budgets; $10M+ preferred.
• Agency or telecommunications background preferred.
• Challenger‑brand and regional marketing background desirable.
• Skilled at building full‑funnel strategies and scaling acquisition efficiently.
• Comfort managing competing priorities in a fast‑paced environment.
• Advanced Excel skills.
• Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross‑functional partners.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
• Other duties as assigned.

Skills

Paid media

Team leadership

Analytics

Forecasting

Attribution

Excel

Communication

Strategic thinking

Cross-functional collaboration

Budget management

Education

Bachelor's degree or equivalent

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic platforms

CJ/Impact

Job description

Astound seeks a Manager, Digital Paid Media to lead our paid media strategy across search, social, programmatic, affiliate, and retargeting. You’ll manage a multi-million-dollar budget, build a high-performing team, and drive acquisition, revenue growth, and efficiency through data-driven decision making.

Collaborating with Analytics, eCommerce, Brand, and agency partners, you will define plans, optimize channels, and deliver strategic insights to senior leadership to influence growth in a