Senior Paid Media Lead - Digital Acquisition

Astound; Kentucky; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Medical, dental, vision, life, and STD

Paid Time Off

Floating Holidays

Paid Holidays

Paid Sick Leave

Tuition reimbursement

Employee discount

Job summary

Astound is seeking a Manager of Digital Paid Media to lead a multi-channel paid acquisition strategy, optimizing performance across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget, build and mentor a high-performing team, and partner with Analytics, eCommerce, and Finance to drive growth and efficiency.

The role emphasizes data-driven decision making, MMM/MTA insights, and AI-enabled optimization to improve conversions and customer value.

Qualifications

• 5-8+ years managing paid media in a high-volume, service-based or ecommerce environment.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions and revenue.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support inclusion and belonging in the workplace.

Skills

Paid media leadership

Data-driven decisions

Team coaching

Forecasting & attribution

Analytics proficiency

Advanced Excel

Leadership communication

Education

Bachelor's degree

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic

CJ/Affiliates

Job description

Astound is seeking a Manager of Digital Paid Media to lead a multi-channel paid acquisition strategy, optimizing performance across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget, build and mentor a high-performing team, and partner with Analytics, eCommerce, and Finance to drive growth and efficiency.

The role emphasizes data-driven decision making, MMM/MTA insights, and AI-enabled optimization to improve conversions and customer value.