Senior Paid Media Manager: Growth & Analytics Lead

Astound; Pennsylvania; Sur place; USD 95 000 - 130 000; Plein temps

Avantages offerts par ce poste

401k retirement plan, with employer-mâ

Insurance options including medical,?d

Paid Time Off/Vacation: Starting at 80

Floating Holiday: 40 hours per year

Paid Holidays: 7 days per year

Paid Sick Leave: Astound allows a paid

Tuition reimbursement program

Employee discount program

Résumé du poste

Astound is seeking a Manager, Digital Paid Media to lead our paid acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget and build a high-performing team to drive customer acquisition and revenue growth.

Work alongside Analytics, eCommerce, Finance, Brand, and agency partners to deliver data-driven insights and optimize campaigns. A Bachelor's degree and 5–8+ years in performance marketing are preferred.

Qualifications

• 5-8+ years managing paid media in high-volume, service-based or eCommerce settings.
• Proven coaching and team leadership experience.
• Strong testing, analytics, forecasting, attribution, and measurement skills.

Responsabilités

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work.

Connaissances

Paid media management

Team leadership

Analytics

Forecasting

GA4

Looker

Tableau

BigQuery

Excel

Cross-platform ads

Formation

Bachelor's degree in Marketing or related field

Outils

Google Ads

Microsoft Advertising

Meta Ads

Programmatic platforms

Affiliate platforms (CJ/Impact)

CRM/CDP familiarity

Description du poste

Astound is seeking a Manager, Digital Paid Media to lead our paid acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget and build a high-performing team to drive customer acquisition and revenue growth.

Work alongside Analytics, eCommerce, Finance, Brand, and agency partners to deliver data-driven insights and optimize campaigns. A Bachelor's degree and 5–8+ years in performance marketing are preferred.