Paid Media Manager — Digital Growth & Analytics

Astound; Colorado; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k match

Medical insurance

Dental insurance

Vision insurance

Life and STD insurance

PTO starting at 80 hours

Job summary

Astound is seeking a Manager, Digital Paid Media to lead and optimize our paid acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget, develop a high-performing team, and drive growth through data-driven decisions in a dynamic, fast-paced environment.

You will collaborate with Analytics, eCommerce, Brand, and agency partners to sharpen tracking, attribution, and reporting while advancing cross-functional initiatives and

Qualifications

• 5-8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Performance marketing background focused on efficient acquisition, conversion, and growth.
• Proven track record of coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with Impact or CJ affiliate platforms preferred.
• Knowledge of first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred.
• Management of complex performance media budgets; $10M+ preferred.
• Agency or telecommunications background preferred.
• Challenger-brand and regional marketing background desirable.
• Skilled at building full-funnel strategies and scaling acquisition efficiently.
• Excel proficiency and strong cross-functional communication.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change and refocus tactics.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support inclusion and belonging initiatives as a business priority.

Skills

Paid media management

Performance marketing

Team coaching

Analytics & forecasting

GA4/Looker/Tableau

BigQuery

Google/Microsoft/Meta ads

Programmatic & Affiliate

First-party data & CRM/CDP

Budget management ($10M+)

Agency/telecom background

Full-funnel strategy

Advanced Excel

Clear communication

Education

Bachelor's degree preferred in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta Ads

Programmatic platforms

CJ/Impact

CRM/CDP platforms

Job description

Astound is seeking a Manager, Digital Paid Media to lead and optimize our paid acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget, develop a high-performing team, and drive growth through data-driven decisions in a dynamic, fast-paced environment.

You will collaborate with Analytics, eCommerce, Brand, and agency partners to sharpen tracking, attribution, and reporting while advancing cross-functional initiatives and