Head of Paid Media: Strategy, Growth & Team Leadership

Astound; Michigan; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan (employer match)

Medical, dental, vision, life and STD

Paid time off 80 hours/year

Floating holiday 40 hours/year

Paid holidays 7 days/year

Paid sick leave

Tuition reimbursement

Employee discount program

Job summary

Astound is seeking a Manager of Digital Paid Media to lead our paid acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi‑million‑dollar budget, build a high‑performing team, and drive customer growth with data‑driven decisions.

You will collaborate with Analytics, eCommerce, Brand, and Finance to optimize tracking, attribution, and reporting. 5–8+ years of experience, strong Excel and analytics proficiency, and a proven leadership track record are

Qualifications

• 5–8+ years managing paid media in high-volume service/eCommerce/telecom.
• Strong testing, analytics, forecasting, attribution, and measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar tools.

Responsibilities

• Own paid media strategy across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change and refine tactics.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support inclusion and belonging across Astound.

Skills

Paid media management

Analytics platforms

GA4 Looker Tableau BigQuery

Ad platform experience (Google/Micro$0

First‑party data CRM

Advanced Excel

Team leadership

Executive communication

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Excel

Job description

Astound is seeking a Manager of Digital Paid Media to lead our paid acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi‑million‑dollar budget, build a high‑performing team, and drive customer growth with data‑driven decisions.

You will collaborate with Analytics, eCommerce, Brand, and Finance to optimize tracking, attribution, and reporting. 5–8+ years of experience, strong Excel and analytics proficiency, and a proven leadership track record are