Senior Manager, Digital Paid Media & Growth

Astound; Connecticut; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Insurance options including medical,?d

Paid Time Off/Vacation

Floating Holiday

Paid Holidays

Paid Sick Leave

Tuition reimbursement program

Employee discount program

Job summary

Astound is seeking a Manager, Digital Paid Media to lead our paid media strategy and drive customer acquisition across search, social, programmatic, affiliate, and retargeting channels. You will oversee a multi-million-dollar budget, build a high-performing team, and partner with Analytics, eCommerce, Finance, Brand, and agencies to optimize performance.

The role requires 5–8+ years in paid media, strong analytics skills, and hands-on experience with major platforms.

Qualifications

• 5-8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Proven coaching and management experience leading high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.

Skills

Paid media strategy

Team leadership

Budget management

Forecasting

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Education

Bachelor's degree preferred in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Job description

Astound is seeking a Manager, Digital Paid Media to lead our paid media strategy and drive customer acquisition across search, social, programmatic, affiliate, and retargeting channels. You will oversee a multi-million-dollar budget, build a high-performing team, and partner with Analytics, eCommerce, Finance, Brand, and agencies to optimize performance.

The role requires 5–8+ years in paid media, strong analytics skills, and hands-on experience with major platforms.