Senior Paid Media Manager — Driving Multi‑Channel Growth

Astound Broadband; Milton (MA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan with employer-mat

Medical, dental, vision, life and STD

Paid Time Off/Vacation and holidays

Floating Holidays

Tuition reimbursement

Employee discount

Job summary

Astound Broadband is seeking a Manager, Digital Paid Media to lead the paid media strategy across search, social, programmatic, affiliate, and retargeting. You will manage a multi‑million-dollar budget, coach a high‑performing team, and drive customer acquisition, revenue growth, and marketing efficiency through data‑driven decisions.

The role collaborates with Analytics, eCommerce, Finance, Brand, Creative, and agency partners to identify growth opportunities, optimize performance, and deliver

Qualifications

• 5–8+ years managing paid media in high-volume subscription/eCommerce/telecom/DSC.
• Strong testing, analytics, forecasting, attribution and performance measurement skills.
• Hands-on expertise across Google, Microsoft, Meta and programmatic platforms.
• Experience managing multi-million-dollar media budgets.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions and revenue.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy and performance.
• Turn data into optimization plans and executive reporting.
• Communicate strategies and performance insights to senior leadership to influence change.
• Grow affiliate performance through partner optimization.
• Evaluate new platforms and partnerships for fit and scale.
• Manage agency and platform partners against deliverables and performance expectations.
• Support Inclusion and Belonging initiatives.

Skills

Paid media management

Team coaching

Testing and optimization

Analytics interpretation

Communication to leadership

Education

Bachelor’s degree preferred in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic platforms

CJ Affiliate / Impact

Job description

Astound Broadband is seeking a Manager, Digital Paid Media to lead the paid media strategy across search, social, programmatic, affiliate, and retargeting. You will manage a multi‑million-dollar budget, coach a high‑performing team, and drive customer acquisition, revenue growth, and marketing efficiency through data‑driven decisions.

The role collaborates with Analytics, eCommerce, Finance, Brand, Creative, and agency partners to identify growth opportunities, optimize performance, and deliver