Senior Paid Media Leader

Astound Broadband; Central City (KY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

401k match

Medical, dental, vision insurance

Floating holidays

Paid holidays

Paid sick leave

Tuition reimbursement

Job summary

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid digital acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget and guide a high-performing team, driving customer acquisition and revenue growth.

You will collaborate with eCommerce, Analytics, Finance, Brand, Creative, and agency partners to optimize channels, audiences, and landing pages, delivering strategic insights to senior

Qualifications

• 5–8+ years managing paid media in high-volume, service-based/subscription, eCommerce, telecommunications, or D2C business.
• Proven track record in efficient acquisition, conversion, and growth.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with first-party data, CRM/CDP, audience, and AI-enabled optimization tools.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change.

Skills

Paid media strategy

Team leadership

Budget management

Analytics & reporting

A/B testing

GA4 expertise

Education

Bachelor’s degree

Tools

GA4

Looker

Tableau

BigQuery

Job description

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid digital acquisition across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget and guide a high-performing team, driving customer acquisition and revenue growth.

You will collaborate with eCommerce, Analytics, Finance, Brand, Creative, and agency partners to optimize channels, audiences, and landing pages, delivering strategic insights to senior