Senior Manager, Digital Paid Media & Growth

Astound Broadband; East Windsor Hill (CT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401k retirement plan with employer‑con

Health/dental/vision insurance

Life and STD insurance

Floating Holiday: 40 hours/year

Paid Holidays: 7 days/year

Paid Sick Leave (state/local varies)

Tuition reimbursement

Regular full-time benefits

Job summary

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid digital acquisition strategy. You will optimize performance across paid search, paid social, programmatic, affiliate, and retargeting, managing a multi‑million-dollar budget while guiding a high‑performing team.

You will collaborate with eCommerce, Analytics, Finance, Brand, Creative, and agency partners to identify growth opportunities and deliver data-driven insights that drive customer acquisition,

Qualifications

• 5–8+ years managing paid media in high-volume, service-based/subscription or eCommerce environments.
• Strong analytics, forecasting, attribution, and performance measurement skills.
• Proven track record coaching and building high‑performing teams.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high‑performing paid media team.
• Manage budgets, pacing, forecasts, and investment shifts across channels.
• Optimize channel mix, audiences, creative, offers, and landing pages to boost conversions and revenue.
• Drive testing and data-driven optimization; apply MMM/MTA insights.
• Use AI insights to strengthen strategy, targeting and performance.
• Prepare executive reports and communicate plans to senior leadership.

Skills

Paid media strategy

Team leadership

Budget management

Analytics & measurement

GA4/Looker/Tableau/BigQuery

Google/Microsoft/Meta ads

Programmatic & affiliate platforms

First‑party data & CRM/CDP

Excel advanced

Communication to leadership

Education

Bachelor’s degree preferred in Marketing/related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta

Programmatic

CJ/Impact affiliates

Job description

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid digital acquisition strategy. You will optimize performance across paid search, paid social, programmatic, affiliate, and retargeting, managing a multi‑million-dollar budget while guiding a high‑performing team.

You will collaborate with eCommerce, Analytics, Finance, Brand, Creative, and agency partners to identify growth opportunities and deliver data-driven insights that drive customer acquisition,