Director of Digital Paid Media & Growth

Astound Broadband; Clifton (TX); Presencial; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k with employer match

Medical insurance

Dental/Vision/Life insurance

Floating holidays

Paid holidays

Tuition reimbursement

Descripción de la vacante

Astound Broadband is seeking a Manager, Digital Paid Media to lead paid search, social, programmatic, affiliate, and retargeting efforts. You will manage a multi-million-dollar budget and a team, driving customer acquisition and revenue growth through data-driven decisions.

Collaborate with eCommerce, Analytics, Finance, Brand, Creative, and agencies; optimize channel mix, test new approaches, and communicate insights to senior leadership. 5–8+ years of experience in media preferred.

Formación

• 5–8+ years managing paid media in high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with Impact or CJ affiliate platforms preferred.
• Knowledge of first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred.
• Bachelor’s degree preferred in Marketing or related field.

Responsabilidades

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Define performance metrics and apply MMM and MTA insights to guide decision-making.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work.

Conocimientos

Paid media strategy

Team leadership

Budget management

Analytics & measurement

Communication

Educación

Bachelor’s degree in Marketing

Herramientas

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic

CJ Affiliate

Impact

Descripción del empleo

Astound Broadband is seeking a Manager, Digital Paid Media to lead paid search, social, programmatic, affiliate, and retargeting efforts. You will manage a multi-million-dollar budget and a team, driving customer acquisition and revenue growth through data-driven decisions.

Collaborate with eCommerce, Analytics, Finance, Brand, Creative, and agencies; optimize channel mix, test new approaches, and communicate insights to senior leadership. 5–8+ years of experience in media preferred.