Senior Paid Media Manager - Acquisition & Growth

Astound; Maine; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Medical, dental, vision, life and STD

Paid Time Off/Vacation: 80 hours+

Floating Holiday: 40 hours

Paid Holidays: 7 days

Paid Sick Leave

Tuition reimbursement program

Employee discount program

Job summary

Astound in Maine seeks a Manager, Digital Paid Media to lead the paid digital acquisition strategy across search, social, programmatic, affiliate and retargeting. You will manage a multi-million-dollar budget, develop a high-performing team, and drive customer acquisition, revenue growth, and marketing efficiency through data-driven decisions.

The role collaborates with Analytics, eCommerce, Finance, Brand and agencies to identify growth opportunities, optimize channel performance, and deliver

Qualifications

• 5-8+ years managing paid media in high-volume environments (subscription/eCommerce).
• Proven performance marketing track record focused on efficient acquisition and growth.
• Experience coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution and performance measurement.
• Hands-on with GA4, Looker, Tableau, BigQuery and major ad platforms.
• Budget management for $10M+ budgets and cross-channel optimization.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies and results to senior leadership and cross-functional partners.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support inclusion and belonging initiatives within the team.

Skills

Paid media strategy

Team leadership

Forecasting & attribution

Analytics proficiency

Excel

Communication to leadership

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta platforms

Programmatic

Affiliate platforms (CJ/Impact)

Job description

Astound in Maine seeks a Manager, Digital Paid Media to lead the paid digital acquisition strategy across search, social, programmatic, affiliate and retargeting. You will manage a multi-million-dollar budget, develop a high-performing team, and drive customer acquisition, revenue growth, and marketing efficiency through data-driven decisions.

The role collaborates with Analytics, eCommerce, Finance, Brand and agencies to identify growth opportunities, optimize channel performance, and deliver