Director, Paid Media & Growth

Astound Broadband; Maryland City (MD); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k with employer match

Medical, dental, vision, life, and STD

PTO 80 hours per year

Floating Holiday 40 hours per year

Paid holidays 7 days per year

Sick leave policy

Tuition reimbursement

Employee discount

Job summary

Astound Broadband is hiring a Senior Manager, Digital Paid Media to lead our paid acquisition strategy across search, social, programmatic, affiliate, and retargeting channels. You will manage a multi-million-dollar budget, build a high-performing team, and drive customer acquisition, revenue growth, and efficiency through data-driven decisions.

You will collaborate with Analytics, eCommerce, Finance, Brand, Creative, and agency partners to identify opportunities, optimize performance, and

Qualifications

• 5–8+ years managing paid media in high-volume, service-based/subscription, eCommerce, telecommunications, or D2C.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands-on expertise across Google, Microsoft, Meta platforms.
• Experience with first-party data, CRM/CDP, audience, and AI-enabled optimization tools is preferred.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions and revenue.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies and insights to senior leadership to influence change and tactics.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Advise on inclusion and Belonging initiatives within the team.

Skills

Paid media strategy

Team leadership

Budget management

Analytics & attribution

Education

Bachelor's degree

Tools

GA4

Looker

Tableau

BigQuery

Excel

Google Ads

Microsoft Ads

Meta Ads

Job description

Astound Broadband is hiring a Senior Manager, Digital Paid Media to lead our paid acquisition strategy across search, social, programmatic, affiliate, and retargeting channels. You will manage a multi-million-dollar budget, build a high-performing team, and drive customer acquisition, revenue growth, and efficiency through data-driven decisions.

You will collaborate with Analytics, eCommerce, Finance, Brand, Creative, and agency partners to identify opportunities, optimize performance, and