Senior Martech Strategy Lead – CDP, CRM & Personalization

Vmlenterprisesolutions; Chicago (IL); On-site; USD 75,000 - 180,000; Full time

Job summary

WPP Enterprise Solutions is seeking an Associate Director, Martech Technology Strategy to partner with Mazda North America Operations on enterprise Martech roadmaps. You’ll connect business goals to technology decisions across CDP, CRM, personalization, taxonomy, data governance, and analytics.

The role requires strong stakeholder leadership, day-to-day strategic guidance, and in-office presence four days per week, with travel to Mazda and partner locations as needed.

Qualifications

• 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
• Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.

Responsibilities

• Support the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
• Translate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail.
• Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Identify risks, dependencies, trade-offs, and decision points early, and escape them with clear context and recommended paths forward.
• Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.

Skills

Martech ecosystems

CDP

CRM

Personalization

Analytics

Audience orchestration

Taxonomy governance

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Manager

Adobe Target

Salesforce Marketing Cloud

Job description

WPP Enterprise Solutions is seeking an Associate Director, Martech Technology Strategy to partner with Mazda North America Operations on enterprise Martech roadmaps. You’ll connect business goals to technology decisions across CDP, CRM, personalization, taxonomy, data governance, and analytics.

The role requires strong stakeholder leadership, day-to-day strategic guidance, and in-office presence four days per week, with travel to Mazda and partner locations as needed.