Associate Director, Martech Strategy & Growth

Wunderman Thompson (DBA VML); Chicago (IL); On-site; USD 75,000 - 180,000; Full time

Job summary

Mazda North America Operations partners with WPP Enterprise Solutions (VML) to drive the enterprise Martech strategy. The Associate Director will own the Mazda Martech roadmap, linking business goals to technology decisions across CDP, CRM, and personalization, with governance and measurement built-in.

The role requires strong day-to-day strategy partnership with Mazda stakeholders, and four days per week in-office presence, with travel as needed to Mazda and partner locations.

Qualifications

• Bachelor's degree in a related field.
• 6+ years in technology strategy or marketing technology strategy.
• Experience shaping enterprise roadmaps across multiple teams and platforms.
• Strong knowledge of Martech ecosystems and data governance.
• Experience with major marketing platforms (AEP, RT-CDP, AEM, etc.).
• Ability to lead cross-functional workshops and influence decisions.

Responsibilities

• Own Mazda Martech roadmap end-to-end.
• Translate business priorities into workstream plans and requirements.
• Define audience frameworks and governance standards.
• Partner across agencies and internal teams to ensure alignment.

Skills

Martech landscape understanding

Cross-functional collaboration

Roadmap and governance

Stakeholder management

Analytical storytelling

Education

Bachelor's degree in Computer Science, Information Systems, Marketing, Business, Strategy, or related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Salesforce Marketing Cloud

Job description

Mazda North America Operations partners with WPP Enterprise Solutions (VML) to drive the enterprise Martech strategy. The Associate Director will own the Mazda Martech roadmap, linking business goals to technology decisions across CDP, CRM, and personalization, with governance and measurement built-in.

The role requires strong day-to-day strategy partnership with Mazda stakeholders, and four days per week in-office presence, with travel as needed to Mazda and partner locations.