Martech Strategy Lead for Enterprise Growth

VML Enterprise Solutions; Buffalo (NY); On-site; USD 75,000 - 180,000; Full time

Job summary

WPP Enterprise Solutions seeks an Associate Director, Martech Technology Strategy to partner with Mazda North America Operations. You will drive the enterprise Martech roadmap across CDP, CRM, personalization, taxonomy, analytics, and data governance, collaborating with data, IT, and agency teams to translate business goals into actionable plans.

You will lead audience frameworks, segmentation, and measurement, ensuring alignment across channels and platforms while guiding governance and

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
• Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
• Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.

Responsibilities

• Own Mazda Martech roadmap across CDP, CRM, personalization, taxonomy, analytics, and data engineering.
• Translate business priorities into workstream plans, requirements, roadmap inputs, and fundable use-case detail.
• Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Identify risks, dependencies, trade-offs, and decision points early with clear context and recommended paths forward.
• Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.
• Collaborate with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies.
• Help define governance standards across Claravine, Adobe, Real-Time CDP, AEM, Salesforce Marketing Cloud, and related tools.
• Establish naming conventions and metadata standards for taxonomy and audience governance.
• Support Mazda’s CRM and personalization roadmap across owned channels and customer journeys.

Skills

Martech strategy

Stakeholder management

Data governance

Strategic storytelling

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Manager

Salesforce Marketing Cloud

Job description

WPP Enterprise Solutions seeks an Associate Director, Martech Technology Strategy to partner with Mazda North America Operations. You will drive the enterprise Martech roadmap across CDP, CRM, personalization, taxonomy, analytics, and data governance, collaborating with data, IT, and agency teams to translate business goals into actionable plans.

You will lead audience frameworks, segmentation, and measurement, ensuring alignment across channels and platforms while guiding governance and