Martech Technology Strategy Director: Growth Roadmaps
Wunderman Thompson (DBA VML)
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Job summary
WPP Enterprise Solutions is seeking a Director of Martech Technology Strategy to shape Mazda North America Operations’ enterprise Martech roadmap, spanning CDP, CRM, personalization, taxonomy governance, and data engineering. This senior, client-facing leader partners with Mazda stakeholders to translate business needs into actionable roadmaps and use cases, guiding build/buy/partner decisions.
The role demands strong executive communication, cross-functional leadership, and a track record of
Qualifications
- Bachelor's degree and 8+ years in technology strategy or enterprise platform work.
- Experience owning enterprise roadmaps across multiple platforms and stakeholders.
- Strong knowledge of Martech ecosystems and governance.
Responsibilities
- Own Mazda Martech roadmap across CDP, CRM, personalization, and data engineering.
- Translate business priorities into sequenced tech strategy and use cases.
- Lead taxonomy governance and audience definitions with Claravine and other tools.
- Collaborate across Mazda Marketing, IT, Legal, Analytics, and partners.
Skills
Education
Tools
Job description
WPP Enterprise Solutions is seeking a Director of Martech Technology Strategy to shape Mazda North America Operations’ enterprise Martech roadmap, spanning CDP, CRM, personalization, taxonomy governance, and data engineering. This senior, client-facing leader partners with Mazda stakeholders to translate business needs into actionable roadmaps and use cases, guiding build/buy/partner decisions.
The role demands strong executive communication, cross-functional leadership, and a track record of
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