Martech Technology Strategy Director

Vmlenterprisesolutions; Chicago (IL); On-site; USD 100,000 - 230,000; Full time

Job summary

WPP Enterprise Solutions seeks a senior leader to shape Mazda North America Operations’ enterprise Martech roadmap. You will own CDP, CRM, personalization, and taxonomy governance, translating business goals into executable roadmaps and use cases across cross‑functional teams.

The role requires leading governance, audience frameworks, and measurement, while collaborating with executives and partners to drive growth and customer experience outcomes.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business or related field.
• 8+ years of experience in technology strategy, marketing technology strategy, digital transformation, or enterprise platform strategy.
• Experience owning or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, or Salesforce Marketing Cloud.

Responsibilities

• Own the Mazda Martech roadmap across CDP, CRM, personalization, taxonomy, analytics, and data engineering.
• Define strategy and roadmaps aligning business priorities with technology decisions.
• Lead governance of taxonomy and audience definitions using Claravine and related tools.
• Set direction for CRM and personalization across owned channels and journeys.
• Lead cross‑agency coordination and executive alignment across multiple partners.

Job description

WPP Enterprise Solutions seeks a senior leader to shape Mazda North America Operations’ enterprise Martech roadmap. You will own CDP, CRM, personalization, and taxonomy governance, translating business goals into executable roadmaps and use cases across cross‑functional teams.

The role requires leading governance, audience frameworks, and measurement, while collaborating with executives and partners to drive growth and customer experience outcomes.